In a strong demonstration of social responsibility and commitment to national welfare, the Jammu and Kashmir Economic Reconstruction Agency (JKERA) hosted an impactful event under the Nasha Mukt Bharat Abhiyan (NMBA)—the nationwide campaign spearheaded by the Ministry of Social Justice and Empowerment, Government of India.
The event, held at the JKERA office conference hall at Srinagar and Jammu brought together senior officials, staff members, and personnel who united under the campaign's core motto: "Say No To Drugs" and "Nasha Mukt Bharat, Khushhaal Bharat" (Drug-Free India, Prosperous India).
Employees and officials actively participated in taking the official anti-drug pledge, committing consciously to stay away from substance abuse and promote a healthy, sober lifestyle.
Participants discussed the crucial role of institutional and individual efforts in eradicating the menace of drug addiction, emphasizing that a drug-free society is fundamental to a progressive nation.
Staff members across all cadres took the individual NMBA e-pledge and received certificates of pledge and recognition from the Department of Social Justice and Empowerment, acknowledging their commitment as "Nasha Mukt Mitrs" toward realizing the vision of a healthier society.
Speaking on the occasion, Director Kashmir Er. Sanjiv Kumar Gupta while delivering his keynote address emphasized the need for strictly maintaining the healthy lifestyle in the office and abstaining from all forms of addictions that would make us vulnerable to drug abuse and it was pledged to make both Srinagar and Jammu offices of J&KERA as totally SMOKE FREE zones .
Shafat Ahmad Yehya, Chief Accounts Officer, J&KERA said that we need to keep a closer look on our children and educate them about staying from all forms of drug addictions.
Ms. Musbat Ismail, Add. Secretary legal JKERA delved on the legal and ethical aspects of the menace of drug abuse.
Similar NMBA awareness programme was organized at J&KERA Jammu office which was presided by Er. Romesh Kumar, Director, Jammu, J&KERA.
All the employees of J&KERA from both Srinagar and Jammu offices enthusiastically participated in NMBA e-pledge aswell as the NMBA awareness programme
Participants underscored the importance of continuous awareness programs and community involvement in keeping youth and communities safe from substance abuse. The event concluded with all attendees reaffirming their dedication to fostering a drug-free work environment and spreading awareness across society.
Economic Reconstruction Agency 